Cookie Policy

1. How We Use Cookies (UK PECR & UK GDPR)

In compliance with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR, SmartPlug UK Lab uses a Consent Management Platform (CMP) supporting Google Consent Mode v2 for visitors from the United Kingdom and the European Economic Area (EEA).

2. Categories of Cookies

  • Strictly Necessary Cookies: Required for core site security, session integrity, and storing your cookie consent choice. These do not require prior opt-in.
  • Analytics / Statistics Cookies: Help us understand which guides and comparisons are most useful to UK readers. Loaded only with your consent.
  • Advertising / Marketing Cookies (Google AdSense — Currently Inactive): Once advertising is activated, Google and certified IAB TCF partners may read or set cookies to measure ad performance and personalise ads only where you grant explicit consent.

3. Changing Your Consent Preferences

You can review, grant, or withdraw your consent at any time using the cookie settings button located in the bottom corner of every page, or by clearing cookies in your browser settings.